4 Key Elements for Any Product Roadmap

A product roadmap lets you plan, collaborate, and communicate with others about how a product will evolve over its lifecycle. It’s a living document that adapts to changes easily while keeping you focused on the result and aligned with your company’s strategic objectives. Your product roadmap may look different from someone else’s, but they have the same elements.

Here are the 4 key elements for any product roadmap.

#1. Clear, measurable goals.

Product goals must be clear and measurable. And you should align them with your company’s strategic objectives. Finally, goals must be easy to understand, act upon, achieve, and measure.

Make sure you cover what matters by linking each release to a driver’s project goal. When you align your goals and company initiatives, you’ll make better business decisions by identifying what matters and what doesn’t.

#2. Collaboration and communication.

Your product roadmap is only as strong as your collaboration and communication. Every product requires contribution from a variety of team members: business stakeholders, end users, designers, the product owner, and more. Collaboration amongst these team members is critical.

Constant communication helps set priorities and facilitates change when needed. You’ll build your best product roadmap on planning, collaboration, and communication.

#3. Align with corporate objectives.

Corporate objectives are high-level efforts your company has agreed to make to achieve a goal. Lead by a visionary with a goal in sight, your product’s initiatives must align with a higher corporate objective. When you align the two, leadership can more easily identify the specific priorities for the new product.

You can also track features, releases, and progress over time to measure you success against your goals.

#4. Built-in learning time.

Research, listen, and learn. Take time to truly understand key audiences and hear their needs. You’ll never know when a product’s success hinges on listening carefully and being preventative.

Careful research and active listening will benefit your product, your team, and your end-user satisfaction. It will also help to make decisions based on a sound understanding.


Final thoughts

Add the passion and the vision to see your product through to launch, and your product roadmap will be the center of everyone’s attention. You’ll have a team that shares your vision, executives that believe in the idea, and a product to share in the future with your customers and target audience.

Danny Ball

Co-founder & CEO at Hutwork. I’m working hard every day to ensure visual planning is at the forefront of today’s fascinating ideas. Click here to check us out on twitter.

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