The Simple Formula to Creating an Exceptional Product Presentation

Your product presentation may be for external clients or internal stakeholders/management. However, at some point you’ll need to present your product’s roadmap to an audience. This is when less is more. Your clients may not be familiar with terminology, processes, or even deliverables. As a result, your presentation shouldn’t be too technical or you’ll lose them before you even start.

A simple formula for creating your best product presentation is to start with a product timeline. This is a high-level overview of the goals, milestones, and deliverables from beginning to end. If you have robust roadmapping software, creating a timeline couldn’t be easier. You select the milestones, deliverables, and due dates. You customize the layout and colors. Then the software creates a unique and visually stunning roadmap or timeline that you can present to your audience.

The rest of your product presentation constitutes telling your product’s story in clear, understandable language. Because you’re keeping it simple, here are 3 things you need to cover:

#1. Tell your product’s story

Your story is simply how your product came to be, how your team arrived at the approach you’re taking, and its potential for success. You should convey this in a story format with a clear beginning, middle, and end. This isn’t the time to get into nitty gritty details. You also want to paint a picture in the minds of your audience about the process you used to plan the product. Also explain why it’s the best process for this product. Use anecdotal evidence of previous products that were successful with your approach. And don’t forget to exude confidence in your team’s approach and the stellar results you expect.

#2. Describe the deliverables

Your deliverables should be included in the timeline you’re sharing with your audience. After telling your product’s story, walk your audience through each deliverable. This should be a sentence or two describing in plain English what the deliverable of each milestone or phase will be. For example, if you’re creating a software app for a client, a deliverable might be a beta version for testing. You should ensure that your audience understands what’s included in the beta version. Finally, include how you expect it to be used, the length of the testing period, and what results you expect, including future steps.

The deliverables part of your presentation is a good time to discuss your expectations of the client’s involvement. If you need them to provide feedback, show them the timeline. Use this conversation as a negotiation point. Try to get a firm commitment about timing and what is realistic on their end. This will help build motivation on their part to meet deadlines and contribute to product milestones. Don’t be afraid to point out the product dependencies and what happens to the timeline if a deadline is missed.

#3. Introduce your team

This doesn’t necessarily mean your team is in attendance. However, you should let your clients or stakeholders know a little bit about who’s performing the product. Put a human face to the product team so that your audience considers them as individuals rather than machines cranking out work deliverables.

One thing to consider during this part of the presentation is to discuss the other products that the team has going on. This is particularly important if your client’s are internal stakeholders and management. You also want to show how your team is managing responsibilities and reiterate the importance of hitting milestones and deliverables. This will help your client understand what is at stake if dates are missed.


Final thoughts

If you have the right roadmapping tool, a powerful product presentation is easy to generate. Using a robust platform like Hutwork lets you create stunning timelines that are customized to your target audience. If you’re presenting to upper management, use Hutwork to create a high-level overview of your product from start to finish with target dates, key deliverables, and milestones.

Or if you’ve presenting to an external client, tailor your timeline to show what they’ll be receiving at each phase of the product. Show them a highly engaging visual product presentation of what they can expect and when.

For more information, or to start a free trial, go to today.

Danny Ball

Co-founder & CEO at Hutwork. I’m working hard every day to ensure visual planning is at the forefront of today’s fascinating ideas. Click here to check us out on twitter.

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